HBO
The four-part HBO docuseries, directed by Robert Alexander in collaboration with Art Camp, provides an intimate look into the life and career of basketball legend Shaquille O'Neal. The series features interviews with his inner circle, including family members, friends, former coaches, and teammates, offering a comprehensive view of his journey to becoming a cultural icon and meme.
Role Video, Art Direction
Year 2022
Studio Art Camp
Brief
The challenge was to create a new visual system for the four-part HBO docuseries.
Role
Visual Storytelling, Art Direction, visual System,
Solution
The series' art direction flexes from maximalist to minimalist styles, capturing the narrative arc of Shaq's dynamic life and career, while the treatment for on-screen text and graphics adopts a meme and web aesthetic language, reflecting Shaq's personal style and cultural impact.
Featured by Time, Hypebeast, Hollywood Reporter, and Indie Wire, amongst others.
Creative Director: Jos Diaz
Motion: Michael Yoo
Producer: Jerry Li
Art Direction
“
Sometimes when you tell a story, you wanna add a little barbecue sauce.”
— SHAQ
