TREE.CEO
Brand design + Experience.
Art Direction. Art Facilitation.
for regenerative futures.
My name is Ana,
but friends call me Tree.
I’m a visual storyteller with over a decade of experience shaping strategic brands and experiences that earn trust and foster connection. I partner with values-aligned founders and their teams, climate advocates, creators, artists, and wellness practitioners seeking growth that feels purposeful, authentic, and attracts the right people—growth that deeply aligns with the communities they choose to serve.
Together, we create space for what matters most to you, your community or audience, and the environment you want to grow alongside—crafting innovative, stand-out brands and experiences full of possibility.
Latest
Watch SHAq
on hbo
”
We kept this documentary real from the start, and I do feel
like it is the most honest look into my life and career up until this point. This process allowed me to reflect publicly in a way
I haven’t before, and I’m so proud of the work everyone has done to put it all together.
—SHAQ
Guiding Principle
practice led stories
grow a brand that earns trust
-
For founders, design studios, and creatives, trust is the foundation of a successful brand, achieved through clarity, consistency, and alignment to create lasting connections.
By aligning your story with your values and what you choose to practice, we craft authentic, values-driven brands that resonate deeply and inspire confidence—laying the groundwork for intentional communities and engaged audiences who share your vision and amplify your impact. -
Resilience and Sustainable Growth: The information age demands adapting to rapid change. It is essential to stay grounded, connected, and relevant.
By anchoring your brand in clear values and forward-thinking strategies—using data-driven design and scalable growth frameworks—you can navigate shifting markets, respond to trends, and meet customer needs with confidence, ensuring lasting impact and resilience without burnout. -
Rooted in Collaboration and Listening: Innovation thrives when guided by clarity and purpose, creating a clear sense of direction that aligns teams and fosters interdependence between your brand and its community.
Through data-informed listening strategies, we uncover the foundation for designing memorable brand stories, collaborations, and partnerships that drive meaningful impact. This approach ensures your brand remains authentic while evolving to meet new opportunities and challenges.
Cases
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BETTER
Ready to grow something special?
Reach out to get started or to request full case studies.
CLIMATE DRAFT
TUMBLR
GOODTREE
HANGING GARDENS
entangling design & art
How might we draw inspiration from natural systems to share more resonant stories? At Tree.ceo studio, my practice explores the intersection of art, design, and nature—serving as a testing ground for authentic storytelling in brand and experience design.
Gallery
“Solstice”, Ana Vásquez, 2024
2024 recap
View the latest collection of pieces from my 2024 recap