Case studies


The four-part HBO docuseries, directed by Robert Alexander in collaboration with Art Camp, provides an intimate look into the life and career of basketball legend Shaquille O'Neal. The series features interviews with his inner circle, including family members, friends, former coaches, and teammates, offering a comprehensive view of his journey to becoming a cultural icon and meme.

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Art Director 


Art Camp

“Sometimes when you tell a story, you wanna add a little barbecue sauce.”

— Shaq

Role ->

The series' art direction flexes from maximalist to minimalist styles, capturing the narrative arc of Shaq's dynamic life and career, while the treatment for on-screen text and graphics adopts a meme and web aesthetic language, reflecting Shaq's personal style and cultural impact.