Case studies
 

HBO


The four-part HBO docuseries, directed by Robert Alexander in collaboration with Art Camp, provides an intimate look into the life and career of basketball legend Shaquille O'Neal. The series features interviews with his inner circle, including family members, friends, former coaches, and teammates, offering a comprehensive view of his journey to becoming a cultural icon and meme.

︎︎︎ View Trailer



Role
Art Director 

Year
2022

Team
Art Camp


“Sometimes when you tell a story, you wanna add a little barbecue sauce.”


— Shaq

Role ->
The series' art direction flexes from maximalist to minimalist styles, capturing the narrative arc of Shaq's dynamic life and career, while the treatment for on-screen text and graphics adopts a meme and web aesthetic language, reflecting Shaq's personal style and cultural impact.

Better

Better is a digital mortgage company that aims to simplify and streamline the homebuying process for customers through the use of technology and a customer-focused approach.

︎︎︎ View Campaign


Role
Art Director, Brand Team 

Year
2022

Team
Meg Gallegher
Chianne Peterson
Diego Tres
Dylan Weber

The challenge was to create a new visual identity and messaging strategy for Better to increase brand awareness and customer engagement on all social channels, blogs, and campaigns. The goal was to establish a scalable process for the Brand and Performance Marketing teams in preparation for the company's public offering.

Tumblr

I led the art direction for the launch of the Pride Q&A Series, bringing cross-functional teams together. We curated a selection of local artists to share their reflections on life and art, amplifying and centering a range of emerging artists alongside established artists such as Antwaun Sargent, Patrick Church, Adam J.K., and pop star Hayley Kiyoko at the Public Hotel in Manhattan.




Role
Art Director, Brand Team 

Year
2022

Team
Doug Richard
Julianne Waber




Over the course of a month, the campaign featured a collection of personal reflections from the artists studios and branded content, which was published on Tumblr and across its social media channels.


︎︎︎ View Campaign

︎︎︎ Live




HBO -> SOMETIMES WHEN YOU TELL A STORY, YOU WANNA ADD A LITTLE BARBECUE SAUCE — SHAQ -> 

HBO -> SOMETIMES WHEN YOU TELL A STORY, YOU WANNA ADD A LITTLE BARBECUE SAUCE — SHAQ -> 

BETTER -> HOMEOWNERSHIP FOR ALL -> 

BETTER -> HOMEOWNERSHIP FOR ALL -> 

HANGING GARDENS -> MUSIC FESTIVAL AT A SOLAR POWERED BROOKLYN GARDEN -> 

HANGING GARDENS -> MUSIC FESTIVAL AT A SOLAR POWERED BROOKLYN GARDEN -> 

TUMBLR -> PRIDE WITH HAYLEY KIYOKO AT THE PUBLIC HOTEL ->

TUMBLR -> PRIDE WITH HAYLEY KIYOKO AT THE PUBLIC HOTEL ->

ILLUSTRATION REEL -> DRAWING EVERYDAY AS A PRACTICE OF UNDERSTANDING -> 

ILLUSTRATION REEL -> DRAWING EVERYDAY AS A PRACTICE OF UNDERSTANDING -> 

BLOOMBERG -> HELLO WORLD -> WEBBY & EMMY-NOMINATED VIDEO SERIES -> ASHLEE VANCE TRAVELS THE GLOBE TO “FIND THE FRESHEST, WEIRDEST TECH CREATIONS & THE BEAUTIFUL FREAKS BEHIND THEM.” -> 

BLOOMBERG -> HELLO WORLD -> WEBBY & EMMY-NOMINATED VIDEO SERIES -> ASHLEE VANCE TRAVELS THE GLOBE TO “FIND THE FRESHEST, WEIRDEST TECH CREATIONS & THE BEAUTIFUL FREAKS BEHIND THEM.” -> 

HUGE  -> 5 YEAR AXE WITH MAGENTA, NYCLU, AND GUCCI -> 

HUGE  -> 5 YEAR AXE WITH MAGENTA, NYCLU, AND GUCCI -> 

TREE.CEO -> LIVE INDEX OF MY WORK & PROCESS -> 

TREE.CEO -> LIVE INDEX OF MY WORK & PROCESS -> 

CLIENTS -> EMERGENT STRATEGY II, HANGING GARDENS, BETTER, TUMBLR,  NYCLU, GUCCI, HUGE, URBAN OUTFITTERS, VICTORIA’S SECRET, BIG MOMMA, CLOUD NOTHINGS, UMPHREY’S MCGEE, BLOOMBERG ->

CLIENTS -> EMERGENT STRATEGY II, HANGING GARDENS, BETTER, TUMBLR,  NYCLU, GUCCI, HUGE, URBAN OUTFITTERS, VICTORIA’S SECRET, BIG MOMMA, CLOUD NOTHINGS, UMPHREY’S MCGEE, BLOOMBERG ->

COMMUNITY -> EMERGENT STRATEGY II, ADP LIST, CLIMATE DRAFT, TERRA.DO, INDEX SPACE, 100S UNDER 100, DAISIE, OUTER WORK, HORSE HOTEL, CRIT CLUB, JAVA STUDIOS -> 


    Tree.ceo