Better is a digital mortgage company that aims to simplify and streamline the homebuying process for customers through the use of technology and a customer-focused approach.
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Role
Art Director, Brand Team
Year
2022
Team
Meg Gallegher
Chianne Peterson
Diego Tres
Dylan Weber
The challenge was to create a new visual identity and messaging strategy for Better to increase brand awareness and customer engagement on all social channels, blogs, and campaigns. The goal was to establish a scalable process for the Brand and Performance Marketing teams in preparation for the company's public offering.